For consumer health brands

Change the buyer, and AI names different brands.

6,000+ data points measured by the Supracited AI engine.

Get a free Shelf Check

Also measured: OTC hearing aids

Who is asking

Supracited AI engine

Simulates your buyers. Measures what AI tells them.

Brands named, out of 45 answersBrands named, out of 48 answersBrands named, out of 48 answersBrands named, out of 60 answers

TylenolNature MadeCeraVeNature Made89%29%73%2%
MotrinCentrumVanicreamThorne87%8%33%3%
AdvilKirkland SignatureCetaphilPure Encapsulations84%8%17%2%
AleveOne A DayLa Roche-PosayZzzQuil13%4%6%2%
ExcedrinEquateAveenoDoctor's Best18%8%33%2%

Move across the dots to read who asked what.Tap a dot to read who asked what.

Pain relief, with just the question: Excedrin, its most for any buyer.

Pain relief, someone 24 and in a hurry: Excedrin, its fewest for any buyer.

Pain relief, a parent buying for a child: Motrin, its most for any buyer; Aleve, its fewest.

Pain relief, someone comparing carefully: Aleve, its most for any buyer.

Pain relief, someone 68 and on a tight budget: Motrin, its fewest for any buyer.

Multivitamins, with just the question: Nature Made, its most for any buyer.

Multivitamins, someone 24 and in a hurry: Equate, against 42% for someone 68 and on a tight budget.

Multivitamins, a parent buying for a child: Centrum, its fewest for any buyer.

Multivitamins, someone comparing carefully: Kirkland Signature, against 48% for someone 68 and on a tight budget.

Multivitamins, someone 68 and on a tight budget: Kirkland Signature, its most for any buyer.

Moisturizers, with just the question: La Roche-Posay, against 4% for someone 24 and in a hurry.

Moisturizers, someone 24 and in a hurry: La Roche-Posay, its fewest for any buyer.

Moisturizers, a parent buying for a child: Aveeno, its most for any buyer.

Moisturizers, someone comparing carefully: La Roche-Posay, its most for any buyer.

Moisturizers, someone 68 and on a tight budget: CeraVe, its most for any buyer.

Sleep supplements, someone buying for an older parent: Thorne, its most for any buyer.

Sleep supplements, someone 24 and in a hurry: Nature Made, against 2% for a parent buying for a child.

Sleep supplements, a parent buying for a child: Nature Made, its fewest for any buyer.

Sleep supplements, someone comparing carefully: Pure Encapsulations, its most for any buyer.

Sleep supplements, someone 68 and on a tight budget: Nature Made, its most for any buyer.

A replay of recorded answers, not live: a leading AI assistant answering as five simulated buyers, October 2026. Named, not recommended.

A replay of recorded answers, not live: a leading AI assistant answering as five simulated buyers, October 2026. Named, not recommended.

A replay of recorded answers, not live: a leading AI assistant answering as five simulated buyers, October 2026. Named, not recommended.

A replay of recorded answers, not live: a leading AI assistant answering as five simulated buyers, October 2026. Named, not recommended.

Pain relief: answers naming each brand, out of 45, for each simulated buyer
BuyerTylenolMotrinAdvilAleveExcedrin
Just the question, no buyer details38 of 4533 of 4540 of 4526 of 4518 of 45
18 to 29, in a hurry39 of 4527 of 4539 of 4515 of 451 of 45
30 to 44, buying for a child40 of 4539 of 4538 of 456 of 458 of 45
45 to 64, comparing carefully40 of 4530 of 4538 of 4531 of 4511 of 45
65 and over, on a tight budget41 of 456 of 4527 of 4521 of 453 of 45
Multivitamins: answers naming each brand, out of 48, for each simulated buyer
BuyerNature MadeCentrumKirkland SignatureOne A DayEquate
Just the question, no buyer details17 of 4811 of 485 of 484 of 482 of 48
18 to 29, in a hurry13 of 487 of 486 of 486 of 482 of 48
30 to 44, buying for a child14 of 484 of 484 of 482 of 484 of 48
45 to 64, comparing carefully14 of 488 of 486 of 486 of 485 of 48
65 and over, on a tight budget13 of 4818 of 4823 of 4817 of 4820 of 48
Moisturizers: answers naming each brand, out of 48, for each simulated buyer
BuyerCeraVeVanicreamCetaphilLa Roche-PosayAveeno
Just the question, no buyer details34 of 4820 of 4815 of 4816 of 483 of 48
18 to 29, in a hurry34 of 4811 of 4810 of 482 of 481 of 48
30 to 44, buying for a child35 of 4816 of 488 of 483 of 4816 of 48
45 to 64, comparing carefully34 of 4813 of 4812 of 4823 of 484 of 48
65 and over, on a tight budget47 of 4820 of 4824 of 484 of 484 of 48
Sleep supplements: answers naming each brand, out of 60, for each simulated buyer
BuyerNature MadeThornePure EncapsulationsZzzQuilDoctor's Best
45 to 64, buying for an older parent11 of 6011 of 608 of 607 of 603 of 60
18 to 29, in a hurry9 of 609 of 607 of 601 of 602 of 60
30 to 44, buying for a child1 of 602 of 601 of 601 of 601 of 60
45 to 64, comparing carefully10 of 6010 of 609 of 602 of 603 of 60
65 and over, on a tight budget12 of 602 of 604 of 604 of 606 of 60

The census

All censuses

We measure and source. We do not write, edit or suggest any statement about what a product does; that stays as your label states it.

What a study includes

Start with three buyer scenarios

We send back which brands AI named, which sites it cited and one source worth a look.

Get a free Shelf Check