Each census puts a shopper’s questions to a leading AI assistant and publishes every share, range and source behind the answers. 6,000+ data points measured by the Supracited AI engine.
Supracited AI engine
Each ray is one recorded AI answer, set in the petal of the brand it named first; its beads are the brands it named, in order outward.
Ritualfirst in 14%Nature Madefirst in 13%Centrumfirst in 9%SmartyPantsfirst in 5%Garden of Lifefirst in fewer than threeOllyfirst in fewer than threeOne A Dayfirst in fewer than threeNo maker’s brand53% of answers
Ritual came first in 14% of multivitamin answers.
Multivitamins: answers by the brand named first, out of 64 answers
Named first
Share of answers
Named at all
Ritual
14%
30%
Nature Made
13%
30%
Centrum
9%
19%
SmartyPants
5%
6%
Garden of Life
Fewer than three
9%
Olly
Fewer than three
13%
One A Day
Fewer than three
8%
No maker’s brand
53%
No maker’s brand
What the answers did, census by census
Census
Two or more brands
Five or more brands
No maker’s brand
The five most-named brands, of every brand named
Multivitamins
42%
2%
53%
85%
This answer could not be loaded. Every number on this page is complete without it.Move your pointer over a bloom. Each ray is one answer.Tap a ray to see what that answer named.Asked {q}, answer {i} of {n}.{name} came first in {p} of these answers ({f} of {n}). The beads are the brands this one named, in order outward.{p} of these answers ({f} of {n}) named an ingredient and no brand, this one among them.{p} of these answers ({f} of {n}) named a store’s brand and no maker’s brand, this one among them.{p} of these answers ({f} of {n}) named none of the brands this census tracks, this one among them.{p} of these answers ({f} of {n}) named no maker’s brand, this one among them.{name} came first in fewer than three of these answers. The beads are the brands this one named, in order outward.Named first in fewer than three of {noun}; named at all in **{pa}** ({k} of {n}).Named first in **{p}** of {noun} ({f} of {n}); named at all in {pa} ({k}).**{p}** of {noun} ({k} of {n}).Each ray in this petal is one answer that named it first.Each tick is one answer.{t}, {b}{lead} came first in **{pl}** of {noun} ({kl} of {n}). Two or more brands in {pw} ({kw}), five or more in {pv} ({kv}).No maker’s brand in {pz} ({kz}). The five most-named brands made up {pt} of every brand named ({tf} of {m}).multivitamin answers
Ritualfirst in 14%Nature Madefirst in 13%Centrumfirst in 9%SmartyPantsfirst in 5%Garden of Lifefirst in fewer than threeOllyfirst in fewer than threeOne A Dayfirst in fewer than threeNo maker’s brand53% of answers
Multivitamins: answers by the brand named first, out of 64 answers
Named first
Share of answers
Named at all
Ritual
14%
30%
Nature Made
13%
30%
Centrum
9%
19%
SmartyPants
5%
6%
Garden of Life
Fewer than three
9%
Olly
Fewer than three
13%
One A Day
Fewer than three
8%
No maker’s brand
53%
No maker’s brand
What the answers did, census by census
Census
Two or more brands
Five or more brands
No maker’s brand
The five most-named brands, of every brand named
Multivitamins
42%
2%
53%
85%
This answer could not be loaded. Every number on this page is complete without it.Move your pointer over a bloom. Each ray is one answer.Tap a ray to see what that answer named.Asked {q}, answer {i} of {n}.{name} came first in {p} of these answers ({f} of {n}). The beads are the brands this one named, in order outward.{p} of these answers ({f} of {n}) named an ingredient and no brand, this one among them.{p} of these answers ({f} of {n}) named a store’s brand and no maker’s brand, this one among them.{p} of these answers ({f} of {n}) named none of the brands this census tracks, this one among them.{p} of these answers ({f} of {n}) named no maker’s brand, this one among them.{name} came first in fewer than three of these answers. The beads are the brands this one named, in order outward.Named first in fewer than three of {noun}; named at all in **{pa}** ({k} of {n}).Named first in **{p}** of {noun} ({f} of {n}); named at all in {pa} ({k}).**{p}** of {noun} ({k} of {n}).Each ray in this petal is one answer that named it first.Each tick is one answer.{t}, {b}{lead} came first in **{pl}** of {noun} ({kl} of {n}). Two or more brands in {pw} ({kw}), five or more in {pv} ({kv}).No maker’s brand in {pz} ({kz}). The five most-named brands made up {pt} of every brand named ({tf} of {m}).multivitamin answers
Moisturizers for dry skin: answers by the brand named first, out of 64 answers
Named first
Share of answers
Named at all
CeraVe
55%
63%
Cetaphil
5%
30%
Vanicream
Fewer than three
45%
First Aid Beauty
Fewer than three
16%
No maker’s brand
36%
No maker’s brand
What the answers did, census by census
Census
Two or more brands
Five or more brands
No maker’s brand
The five most-named brands, of every brand named
Moisturizers for dry skin
55%
16%
36%
89%
This answer could not be loaded. Every number on this page is complete without it.Move your pointer over a bloom. Each ray is one answer.Tap a ray to see what that answer named.Asked {q}, answer {i} of {n}.{name} came first in {p} of these answers ({f} of {n}). The beads are the brands this one named, in order outward.{p} of these answers ({f} of {n}) named an ingredient and no brand, this one among them.{p} of these answers ({f} of {n}) named a store’s brand and no maker’s brand, this one among them.{p} of these answers ({f} of {n}) named none of the brands this census tracks, this one among them.{p} of these answers ({f} of {n}) named no maker’s brand, this one among them.{name} came first in fewer than three of these answers. The beads are the brands this one named, in order outward.Named first in fewer than three of {noun}; named at all in **{pa}** ({k} of {n}).Named first in **{p}** of {noun} ({f} of {n}); named at all in {pa} ({k}).**{p}** of {noun} ({k} of {n}).Each ray in this petal is one answer that named it first.Each tick is one answer.{t}, {b}{lead} came first in **{pl}** of {noun} ({kl} of {n}). Two or more brands in {pw} ({kw}), five or more in {pv} ({kv}).No maker’s brand in {pz} ({kz}). The five most-named brands made up {pt} of every brand named ({tf} of {m}).moisturizer answers
Thornefirst in 20%Nature Madefirst in 13%Ollyfirst in 8%Lemmefirst in 5%Life Extensionfirst in fewer than threeNatrolfirst in fewer than threeLuma Nutritionfirst in fewer than threePure Encapsulationsfirst in fewer than threeStopped at the ingredient43% of answers
Thorne came first in 20% of sleep supplement answers.
Sleep supplements: answers by the brand named first, out of 60 answers
Named first
Share of answers
Named at all
Thorne
20%
30%
Nature Made
13%
22%
Olly
8%
17%
Lemme
5%
12%
Life Extension
Fewer than three
13%
Natrol
Fewer than three
18%
Luma Nutrition
Fewer than three
2%
Pure Encapsulations
Fewer than three
22%
Stopped at the ingredient
43%
No maker’s brand
What the answers did, census by census
Census
Two or more brands
Five or more brands
No maker’s brand
The five most-named brands, of every brand named
Sleep supplements
57%
17%
43%
49%
This answer could not be loaded. Every number on this page is complete without it.Move your pointer over a bloom. Each ray is one answer.Tap a ray to see what that answer named.Asked {q}, answer {i} of {n}.{name} came first in {p} of these answers ({f} of {n}). The beads are the brands this one named, in order outward.{p} of these answers ({f} of {n}) named an ingredient and no brand, this one among them.{p} of these answers ({f} of {n}) named a store’s brand and no maker’s brand, this one among them.{p} of these answers ({f} of {n}) named none of the brands this census tracks, this one among them.{p} of these answers ({f} of {n}) named no maker’s brand, this one among them.{name} came first in fewer than three of these answers. The beads are the brands this one named, in order outward.Named first in fewer than three of {noun}; named at all in **{pa}** ({k} of {n}).Named first in **{p}** of {noun} ({f} of {n}); named at all in {pa} ({k}).**{p}** of {noun} ({k} of {n}).Each ray in this petal is one answer that named it first.Each tick is one answer.{t}, {b}{lead} came first in **{pl}** of {noun} ({kl} of {n}). Two or more brands in {pw} ({kw}), five or more in {pv} ({kv}).No maker’s brand in {pz} ({kz}). The five most-named brands made up {pt} of every brand named ({tf} of {m}).sleep supplement answers
Jabra Enhancefirst in 47%Applefirst in 17%Elehearfirst in 12%MDHearingfirst in 7%Lexiefirst in 5%Audicusfirst in fewer than threeAudienfirst in fewer than threeYeasoundfirst in fewer than threeNamed no brand8% of answers
Jabra Enhance came first in 47% of OTC hearing aid answers.
OTC hearing aids: answers by the brand named first, out of 60 answers
Named first
Share of answers
Named at all
Jabra Enhance
47%
75%
Apple
17%
18%
Elehear
12%
47%
MDHearing
7%
43%
Lexie
5%
58%
Audicus
Fewer than three
7%
Audien
Fewer than three
42%
Yeasound
Fewer than three
28%
Named no brand
8%
No maker’s brand
What the answers did, census by census
Census
Two or more brands
Five or more brands
No maker’s brand
The five most-named brands, of every brand named
OTC hearing aids
75%
67%
8%
61%
This answer could not be loaded. Every number on this page is complete without it.Move your pointer over a bloom. Each ray is one answer.Tap a ray to see what that answer named.Asked {q}, answer {i} of {n}.{name} came first in {p} of these answers ({f} of {n}). The beads are the brands this one named, in order outward.{p} of these answers ({f} of {n}) named an ingredient and no brand, this one among them.{p} of these answers ({f} of {n}) named a store’s brand and no maker’s brand, this one among them.{p} of these answers ({f} of {n}) named none of the brands this census tracks, this one among them.{p} of these answers ({f} of {n}) named no maker’s brand, this one among them.{name} came first in fewer than three of these answers. The beads are the brands this one named, in order outward.Named first in fewer than three of {noun}; named at all in **{pa}** ({k} of {n}).Named first in **{p}** of {noun} ({f} of {n}); named at all in {pa} ({k}).**{p}** of {noun} ({k} of {n}).Each ray in this petal is one answer that named it first.Each tick is one answer.{t}, {b}{lead} came first in **{pl}** of {noun} ({kl} of {n}). Two or more brands in {pw} ({kw}), five or more in {pv} ({kv}).No maker’s brand in {pz} ({kz}). The five most-named brands made up {pt} of every brand named ({tf} of {m}).OTC hearing aid answers
Advil came first in 51% of pain and headache answers.
Pain relief: answers by the brand named first, out of 100 pain and headache answers
Named first
Share of answers
Named at all
Advil
51%
88%
Tylenol
39%
98%
Aleve
9%
55%
Only a store’s brand
1%
No maker’s brand
What the answers did, census by census
Census
Two or more brands
Five or more brands
No maker’s brand
The five most-named brands, of every brand named
Pain relief
95%
19%
1%
98%
This answer could not be loaded. Every number on this page is complete without it.Move your pointer over a bloom. Each ray is one answer.Tap a ray to see what that answer named.Asked {q}, answer {i} of {n}.{name} came first in {p} of these answers ({f} of {n}). The beads are the brands this one named, in order outward.{p} of these answers ({f} of {n}) named an ingredient and no brand, this one among them.{p} of these answers ({f} of {n}) named a store’s brand and no maker’s brand, this one among them.{p} of these answers ({f} of {n}) named none of the brands this census tracks, this one among them.{p} of these answers ({f} of {n}) named no maker’s brand, this one among them.{name} came first in fewer than three of these answers. The beads are the brands this one named, in order outward.Named first in fewer than three of {noun}; named at all in **{pa}** ({k} of {n}).Named first in **{p}** of {noun} ({f} of {n}); named at all in {pa} ({k}).**{p}** of {noun} ({k} of {n}).Each ray in this petal is one answer that named it first.Each tick is one answer.{t}, {b}{lead} came first in **{pl}** of {noun} ({kl} of {n}). Two or more brands in {pw} ({kw}), five or more in {pv} ({kv}).No maker’s brand in {pz} ({kz}). The five most-named brands made up {pt} of every brand named ({tf} of {m}).pain and headache answers
Who answered: a leading AI assistant with web search on, 368 answers across the five health censuses, recorded 2026-10-17 to 2026-10-22. Most census pages also compare a second assistant, counted on its own. Assistants are identified to clients in their reports.
Three measures, census by census
Supracited AI engine
Each dot is one recorded AI answer, collected by the Supracited AI engine, in three health censuses. Pick a measure to see how often the answers did it.
Named a brand: 100% of pain relief answers, against 57% of sleep supplement answers.
Stopped at the ingredient: 43% of sleep supplement answers, against 0% of OTC hearing aid and pain relief answers.
Pointed to a health professional: 97% of OTC hearing aid answers, against 52% of sleep supplement answers.
Quoted from a recorded AI answer. Not medical advice and not our recommendation.
Quoted from a recorded AI answer. Not medical advice and not our recommendation. We quote only sentences we have checked as plain fact, such as what a brand is or where it is sold.
Hover any dot to see which brands that answer named.Tap any dot to see which brands that answer named.No sentence in this answer can be quoted without a number, a dose, a certification or a health claim.This answer could not be loaded. Every number on this page is complete without it.andNamed a brandNamed a brand.Named no brand.Stopped at the ingredientStopped at the ingredient.Did not stop at the ingredient.Pointed to a health professionalPointed to a health professional.Did not point to a health professional.It named none of the brands here.Its wording includes a number or a dose, so we do not quote it.Its wording names a certification, so we do not quote it.Its wording makes a health claim, so we do not quote it.Its wording mentions children or pregnancy, so we do not quote it.Its wording is a list entry, a table or a link, so we do not quote it.Its wording falls outside our quote rules, so we do not quote it.We quote only sentences we have checked as plain fact, so we do not quote it.We never quote an answer given for a child or a pregnancy, so we do not quote it.{row}: asked “{q}” A leading AI assistant answered:
AI named a brand in 47% of answers. Named most: Nature Made, in 30%.
Eight buyer scenarios: the best time to take one, a budget pick, gummy versus capsule, what folate does, combining with medication, a pick for men over 50 and two other scenarios, not broken out individually.
AI named a brand in 64% of answers. Named most: CeraVe, in 63%.
Eight buyer scenarios: the best cream, an eczema pick, a budget pick, ceramides versus a plain moisturizer, what ceramides are, combining two moisturizers, a vegan or cruelty-free pick and one other scenario, not broken out individually.
Questions about dandruff shampoo. All answers are in and being read. Nothing is published until the review is done.
See what was asked
We measure and source. We do not write, edit or suggest any statement about what a product does; that stays as your label states it. Brand names in our censuses are measurement results, not recommendations.