Census · Published 2026-10-17 · updated 2026-10-21 · recorded, not live
92% of answers named a hearing aid brand. Jabra Enhance led, in 75%.
What a leading AI assistant names when a shopper asks about over-the-counter hearing aids, from AirPods to an audiologist. 6,000+ data points measured by the Supracited AI engine. The buyer scenarios are further down.
Supracited AI engine
One track per brand and one bar per recorded AI answer, six buyer scenarios of 10 answers each. A tall bar means the answer named the brand first; a flat one, not at all.
Jabra Enhance came first in 47% of answers. Eargo, the next most named, never came first.
| Brand | Best OTC hearing aids | AirPods or real ones | Mild hearing loss | Affordable picks | Online or audiologist | Rechargeable, for seniors | Named, all 60 | Named first, all 60 |
|---|---|---|---|---|---|---|---|---|
| Jabra Enhance | named 10 of 10, first 10 | named 0 of 10, first 0 | named 10 of 10, first 6 | named 10 of 10, first 2 | named 5 of 10, first 2 | named 10 of 10, first 8 | 75% | 47% |
| Eargo | named 10 of 10, first 0 | named 0 of 10, first 0 | named 10 of 10, first 0 | named 6 of 10, first 0 | named 3 of 10, first 0 | named 9 of 10, first 0 | 63% | 0% |
| Lexie | named 9 of 10, first 0 | named 0 of 10, first 0 | named 7 of 10, first 0 | named 9 of 10, first 2 | named 1 of 10, first 0 | named 9 of 10, first 1 | 58% | 5% |
| Elehear | named 6 of 10, first 0 | named 0 of 10, first 0 | named 8 of 10, first 4 | named 10 of 10, first 2 | named 2 of 10, first 0 | named 2 of 10, first 1 | 47% | 12% |
| MDHearing | named 6 of 10, first 0 | named 0 of 10, first 0 | named 7 of 10, first 0 | named 8 of 10, first 4 | named 0 of 10, first 0 | named 5 of 10, first 0 | 43% | 7% |
| Apple | named 1 of 10, first 0 | named 10 of 10, first 10 | named 0 of 10, first 0 | named 0 of 10, first 0 | named 0 of 10, first 0 | named 0 of 10, first 0 | 18% | 17% |
97%
Pointed to a health professional
An audiologist, a doctor or another health professional.
67%
Named five or more brands
A long list, not one pick.
61%
Went to the five most-named brands
Of every brand mention.
Who answered: Assistant A, a leading AI assistant with web search on, 60 answers, recorded 2026-10-17 · Assistant B, with web search, 18 answers, counted on their own. Assistants are identified to clients in their reports. Brand names here are measurement results, not recommendations.
Every answer, by buyer scenario
Supracited AI engine
- Best OTC hearing aids100%100%90%60%60%
- AirPods or real ones0%0%0%0%0%
- Mild hearing loss100%100%70%80%70%
- Affordable picks100%60%90%100%80%
- Online or audiologist50%30%10%20%0%
- Rechargeable, for seniors100%90%90%20%50%
Jabra Enhance
75%
Eargo
63%
Lexie
58%
Elehear
47%
MDHearing
43%
Jabra Enhance: named in 100% of answers on four buyer scenarios, against 0% on AirPods or real ones.
Eargo: named in 100% of answers on the best OTC hearing aids and mild hearing loss, against 0% on AirPods or real ones.
Lexie: named in 90% of answers on three buyer scenarios, against 0% on AirPods or real ones.
Elehear: named in 100% of answers on affordable picks, against 0% on AirPods or real ones.
MDHearing: named in 80% of answers on affordable picks, against 0% on AirPods or real ones and online or an audiologist.
Quoted from a recorded AI answer. Not medical advice and not our recommendation.
Each card shows the brands an answer named, in the order it named them. We quote only sentences we have checked as plain fact, such as what a brand is or where it is sold, and none of these answers has one.
| Buyer scenario | Jabra Enhance | Eargo | Lexie | Elehear | MDHearing |
|---|---|---|---|---|---|
| Best OTC hearing aids | 100% | 100% | 90% | 60% | 60% |
| AirPods or real ones | 0% | 0% | 0% | 0% | 0% |
| Mild hearing loss | 100% | 100% | 70% | 80% | 70% |
| Affordable picks | 100% | 60% | 90% | 100% | 80% |
| Online or audiologist | 50% | 30% | 10% | 20% | 0% |
| Rechargeable, for seniors | 100% | 90% | 90% | 20% | 50% |
The names the answers gave
Each bar is the share of recorded answers that named it. Hover or tap a name for its count, its range and what the count means. Pick an assistant to compare; counts are never added across assistants.
60 recorded answers, six buyer scenarios each asked 10 times, collected 2026-10-17.
- Named in 75% of recorded answers (45 of 60). Range if the census ran again: 42 to 100%. Effective n: 7 of 60 answers (ICC 0.79, design effect 8.1). In the first three names: 35 of 60. Counts mentions, including cautions; not recommendations.
- Named in 63% of recorded answers (38 of 60). Range if the census ran again: 32 to 92%. Effective n: 9 of 60 answers (ICC 0.62, design effect 6.5). In the first three names: 9 of 60. Counts mentions, including cautions; not recommendations.
- Named in 58% of recorded answers (35 of 60). Range if the census ran again: 27 to 88%. Effective n: 9 of 60 answers (ICC 0.61, design effect 6.5). In the first three names: 22 of 60. Counts mentions, including cautions; not recommendations.
- Named in 47% of recorded answers (28 of 60). Range if the census ran again: 17 to 77%. Effective n: 11 of 60 answers (ICC 0.51, design effect 5.6). In the first three names: 23 of 60. Counts mentions, including cautions; not recommendations.
- Named in 43% of recorded answers (26 of 60). Range if the census ran again: 17 to 70%. Effective n: 13 of 60 answers (ICC 0.40, design effect 4.6). In the first three names: 10 of 60. Counts mentions, including cautions; not recommendations.
- Named in 42% of recorded answers (25 of 60). Range if the census ran again: 17 to 68%. Effective n: 15 of 60 answers (ICC 0.34, design effect 4.1). In the first three names: 3 of 60. Counts mentions, including cautions; not recommendations.
- Named in 35% of recorded answers (21 of 60). Range if the census ran again: 13 to 58%. Effective n: 18 of 60 answers (ICC 0.25, design effect 3.3). In the first three names: 11 of 60. Counts mentions, including cautions; not recommendations.
- Named in 28% of recorded answers (17 of 60). Range if the census ran again: 5 to 57%. Effective n: 12 of 60 answers (ICC 0.46, design effect 5.1). In the first three names: 10 of 60. Counts mentions, including cautions; not recommendations.
- Named in 28% of recorded answers (17 of 60). Range if the census ran again: 12 to 47%. Effective n: 33 of 60 answers (ICC 0.09, design effect 1.8). In the first three names: 5 of 60. Counts mentions, including cautions; not recommendations.
- Named in 18% of recorded answers (11 of 60). Range if the census ran again: 0 to 52%. Effective n: 7 of 60 answers (ICC 0.91, design effect 9.2). In the first three names: 10 of 60. Counts mentions, including cautions; not recommendations.
- Named in 18% of recorded answers (11 of 60). Range if the census ran again: 5 to 35%. Effective n: 31 of 60 answers (ICC 0.10, design effect 1.9). In the first three names: 3 of 60. Counts mentions, including cautions; not recommendations.
Show 5 more names
- Named in 15% of recorded answers (9 of 60). Range if the census ran again: 0 to 43%. Effective n: 8 of 60 answers (ICC 0.68, design effect 7.1). In the first three names: 2 of 60. Counts mentions, including cautions; not recommendations.
- Named in 8% of recorded answers (5 of 60). Range if the census ran again: 0 to 23%. Effective n: 19 of 60 answers (ICC 0.24, design effect 3.2). In the first three names: 0 of 60. Counts mentions, including cautions; not recommendations.
- Named in 7% of recorded answers (4 of 60). Range if the census ran again: 0 to 22%. Effective n: 15 of 60 answers (ICC 0.33, design effect 4.0). In the first three names: 0 of 60. Counts mentions, including cautions; not recommendations.
- Named in 7% of recorded answers (4 of 60). Range if the census ran again: 0 to 18%. Effective n: 36 of 60 answers (ICC 0.07, design effect 1.7). In the first three names: 1 of 60. Counts mentions, including cautions; not recommendations.
- Named in 2% of recorded answers (1 of 60). Range if the census ran again: 0 to 7%. Effective n: 60 of 60 answers (ICC 0.00, design effect 1.0). In the first three names: 0 of 60. Counts mentions, including cautions; not recommendations.
- Share of answers that named it
- Range if the census ran again
18 recorded answers, six buyer scenarios each asked 3 times, collected 2026-10-17.
- Named in 67% of recorded answers (12 of 18). Range if the census ran again: 33 to 100%. Effective n: 6 of 18 answers (ICC 1.00, design effect 3.0). In the first three names: 12 of 18. Counts mentions, including cautions; not recommendations.
- Named in 39% of recorded answers (7 of 18). Range if the census ran again: 11 to 72%. Effective n: 10 of 18 answers (ICC 0.37, design effect 1.7). In the first three names: 7 of 18. Counts mentions, including cautions; not recommendations.
- Named in 33% of recorded answers (6 of 18). Range if the census ran again: 0 to 67%. Effective n: 8 of 18 answers (ICC 0.56, design effect 2.1). In the first three names: 5 of 18. Counts mentions, including cautions; not recommendations.
- Named in 22% of recorded answers (4 of 18). Range if the census ran again: 0 to 56%. Effective n: 7 of 18 answers (ICC 0.72, design effect 2.4). In the first three names: 4 of 18. Counts mentions, including cautions; not recommendations.
- Named in 17% of recorded answers (3 of 18). Range if the census ran again: 0 to 44%. Effective n: 12 of 18 answers (ICC 0.27, design effect 1.5). In the first three names: 3 of 18. Counts mentions, including cautions; not recommendations.
- Named in 11% of recorded answers (2 of 18). Range if the census ran again: 0 to 33%. Effective n: 18 of 18 answers (ICC 0.00, design effect 1.0). In the first three names: 2 of 18. Counts mentions, including cautions; not recommendations.
- Named in 11% of recorded answers (2 of 18). Range if the census ran again: 0 to 39%. Effective n: 9 of 18 answers (ICC 0.50, design effect 2.0). In the first three names: 2 of 18. Counts mentions, including cautions; not recommendations.
- Named in 11% of recorded answers (2 of 18). Range if the census ran again: 0 to 33%. Effective n: 18 of 18 answers (ICC 0.00, design effect 1.0). In the first three names: 1 of 18. Counts mentions, including cautions; not recommendations.
- Named in 6% of recorded answers (1 of 18). Range if the census ran again: 0 to 22%. Effective n: 18 of 18 answers (ICC 0.00, design effect 1.0). In the first three names: 1 of 18. Counts mentions, including cautions; not recommendations.
- Share of answers that named it
- Range if the census ran again
Each assistant was asked through the Supracited AI engine, with web search on, rather than inside its own app, which may answer differently.
See the numbers as a tableevery name each assistant gave, with both ranges, position and top three
Each row leads with a cluster-bootstrap range, which allows for the same question being asked again; the narrower Wilson range beside it assumes every answer is an independent draw. The method page explains why the bootstrap leads.
Exploratory: 6 buyer scenarios. An industry framework (IAB, August 2026) treats a program with fewer than 50 buyer scenarios as exploratory rather than directional; read these ranges as a guide, not a precise estimate. Known limits.
ICC, the intraclass correlation, is how alike the answers to one buyer scenario are: 0 is no more alike than chance, 1 is the same answer every time. The design effect is how much that widens a range, and effective n is the answers divided by it, roughly what they are worth as separate draws.
Assistant A: 60 answers with web search
60 answers: 6 buyer scenarios, each asked 10 times, collected 2026-10-17. Asked through the Supracited AI engine, with web search on, rather than inside the assistant’s own app, which may answer differently.
Narrow screen: scroll the table sideways for more columns.
| Name | Kind | Share of answers (bar: bootstrap range, tick: observed) | Wilson range (assumes independent answers) | ICC · design effect · effective n | Average position when named (1 = first) | In the first three names |
|---|---|---|---|---|---|---|
| Jabra Enhance | Brand | 42 to 100% · 45 of 60 | 63 to 84% | 0.79 · 8.1 · 7 | 2.13 | 35 of 60 (58%) |
| Eargo | Brand | 32 to 92% · 38 of 60 | 51 to 74% | 0.62 · 6.5 · 9 | 4.47 | 9 of 60 (15%) |
| Lexie | Brand | 27 to 88% · 35 of 60 | 46 to 70% | 0.61 · 6.5 · 9 | 3.40 | 22 of 60 (37%) |
| Elehear | Brand | 17 to 77% · 28 of 60 | 35 to 59% | 0.51 · 5.6 · 11 | 2.57 | 23 of 60 (38%) |
| MDHearing | Brand | 17 to 70% · 26 of 60 | 32 to 56% | 0.40 · 4.6 · 13 | 4.35 | 10 of 60 (17%) |
| Audien | Brand | 17 to 68% · 25 of 60 | 30 to 54% | 0.34 · 4.1 · 15 | 5.76 | 3 of 60 (5%) |
| Bose | Brand | 13 to 58% · 21 of 60 | 24 to 48% | 0.25 · 3.3 · 18 | 3.76 | 11 of 60 (18%) |
| Yeasound | Brand | 5 to 57% · 17 of 60 | 19 to 41% | 0.46 · 5.1 · 12 | 3.35 | 10 of 60 (17%) |
| Sony | Brand | 12 to 47% · 17 of 60 | 19 to 41% | 0.09 · 1.8 · 33 | 4.65 | 5 of 60 (8%) |
| Apple | Brand | 0 to 52% · 11 of 60 | 11 to 30% | 0.91 · 9.2 · 7 | 1.64 | 10 of 60 (17%) |
| Sennheiser | Brand | 5 to 35% · 11 of 60 | 11 to 30% | 0.10 · 1.9 · 31 | 4.91 | 3 of 60 (5%) |
| Best Buy | Store brand | 0 to 43% · 9 of 60 | 8 to 26% | 0.68 · 7.1 · 8 | 4.44 | 2 of 60 (3%) |
| Otofonix | Brand | 0 to 23% · 5 of 60 | 4 to 18% | 0.24 · 3.2 · 19 | 6.40 | 0 of 60 (0%) |
| CVS Health | Store brand | 0 to 22% · 4 of 60 | 3 to 16% | 0.33 · 4.0 · 15 | 5.25 | 0 of 60 (0%) |
| Audicus | Brand | 0 to 18% · 4 of 60 | 3 to 16% | 0.07 · 1.7 · 36 | 5.25 | 1 of 60 (2%) |
| Phonak | Brand | 0 to 7% · 1 of 60 | 0 to 9% | 0.00 · 1.0 · 60 | 8.00 | 0 of 60 (0%) |
| 3FP | Brand | 0 to 7% · 1 of 60 | 0 to 9% | 0.00 · 1.0 · 60 | 10.00 | 0 of 60 (0%) |
| BATSTRKS | Brand | 0 to 7% · 1 of 60 | 0 to 9% | 0.00 · 1.0 · 60 | 11.00 | 0 of 60 (0%) |
| SUVA | Brand | 0 to 7% · 1 of 60 | 0 to 9% | 0.00 · 1.0 · 60 | 12.00 | 0 of 60 (0%) |
| Kirkland Signature | Store brand | 0% · 0 of 60 | 0 to 6% | Not named | Not named | 0 of 60 (0%) |
| Walgreens | Store brand | 0% · 0 of 60 | 0 to 6% | Not named | Not named | 0 of 60 (0%) |
Store brands are counted by name here. Reading each mention for whether it names a product to buy, as the pain relief census did for its main table, is still to come.
Assistant B: 18 answers with web search, counted on their own
18 answers: 6 buyer scenarios, each asked 3 times, collected 2026-10-17. Asked through the Supracited AI engine, with web search on, rather than inside the assistant’s own app, which may answer differently.
Narrow screen: scroll the table sideways for more columns.
| Name | Kind | Share of answers (bar: bootstrap range, tick: observed) | Wilson range (assumes independent answers) | ICC · design effect · effective n | Average position when named (1 = first) | In the first three names |
|---|---|---|---|---|---|---|
| Jabra Enhance | Brand | 33 to 100% · 12 of 18 | 44 to 84% | 1.00 · 3.0 · 6 | 1.50 | 12 of 18 (67%) |
| Elehear | Brand | 11 to 72% · 7 of 18 | 20 to 61% | 0.37 · 1.7 · 10 | 1.71 | 7 of 18 (39%) |
| Sony | Brand | 0 to 67% · 6 of 18 | 16 to 56% | 0.56 · 2.1 · 8 | 2.67 | 5 of 18 (28%) |
| Apple | Brand | 0 to 56% · 4 of 18 | 9 to 45% | 0.72 · 2.4 · 7 | 1.50 | 4 of 18 (22%) |
| Audien | Brand | 0 to 44% · 3 of 18 | 6 to 39% | 0.27 · 1.5 · 12 | 2.00 | 3 of 18 (17%) |
| Sennheiser | Brand | 0 to 33% · 2 of 18 | 3 to 33% | 0.00 · 1.0 · 18 | 2.00 | 2 of 18 (11%) |
| Lexie | Brand | 0 to 39% · 2 of 18 | 3 to 33% | 0.50 · 2.0 · 9 | 2.50 | 2 of 18 (11%) |
| Eargo | Brand | 0 to 33% · 2 of 18 | 3 to 33% | 0.00 · 1.0 · 18 | 3.50 | 1 of 18 (6%) |
| Audicus | Brand | 0 to 22% · 1 of 18 | 1 to 26% | 0.00 · 1.0 · 18 | 3.00 | 1 of 18 (6%) |
| Kirkland Signature | Store brand | 0% · 0 of 18 | 0 to 18% | Not named | Not named | 0 of 18 (0%) |
| Walgreens | Store brand | 0% · 0 of 18 | 0 to 18% | Not named | Not named | 0 of 18 (0%) |
| CVS Health | Store brand | 0% · 0 of 18 | 0 to 18% | Not named | Not named | 0 of 18 (0%) |
| Best Buy | Store brand | 0% · 0 of 18 | 0 to 18% | Not named | Not named | 0 of 18 (0%) |
No store brand was named in these 18 answers.
The sites the answers were built from
The twelve domains cited most, ranked by how many answers linked them. Three were each cited in more than half the answers: hearingtracker.com, theseniorlist.com and ncoa.org. One is an event-planning domain now publishing product lists. Hover or tap a site for what it is.
Assistant A, with web search: the twelve sites cited most, out of 60 recorded answers.
- Cited in 70% of recorded answers (42 of 60). What it is: Hearing aid review and news site. Cited in: linked at least once in the answer.
- Cited in 62% of recorded answers (37 of 60). What it is: Senior product reviews, paid by commissions. Cited in: linked at least once in the answer.
- Cited in 55% of recorded answers (33 of 60). What it is: National Council on Aging, a nonprofit. Cited in: linked at least once in the answer.
- Cited in 18% of recorded answers (11 of 60). What it is: Online hearing aid store. Cited in: linked at least once in the answer.
- Cited in 15% of recorded answers (9 of 60). What it is: Event-planning site now publishing product lists. Cited in: linked at least once in the answer.
- Cited in 12% of recorded answers (7 of 60). What it is: Hearing aid user forum. Cited in: linked at least once in the answer.
- Cited in 10% of recorded answers (6 of 60). What it is: Health information site. Cited in: linked at least once in the answer.
- Cited in 8% of recorded answers (5 of 60). What it is: Audiology practice, Las Vegas. Cited in: linked at least once in the answer.
- Cited in 8% of recorded answers (5 of 60). What it is: Independent audiology clinic, London. Cited in: linked at least once in the answer.
- Cited in 8% of recorded answers (5 of 60). What it is: Women’s news site. Cited in: linked at least once in the answer.
- Cited in 7% of recorded answers (4 of 60). What it is: Hearing aid store chain. Cited in: linked at least once in the answer.
- Cited in 7% of recorded answers (4 of 60). What it is: Tech review publication. Cited in: linked at least once in the answer.
- Share of answers that linked the site at least once
Assistant B, with web search: the twelve sites cited most, out of 18 recorded answers.
- Cited in 100% of recorded answers (18 of 18). Cited site. Cited in: linked at least once in the answer.
- Cited in 28% of recorded answers (5 of 18). What it is: National Council on Aging, a nonprofit. Cited in: linked at least once in the answer.
- Cited in 17% of recorded answers (3 of 18). Cited site. Cited in: linked at least once in the answer.
- Cited in 17% of recorded answers (3 of 18). What it is: Hearing aid review and news site. Cited in: linked at least once in the answer.
- Cited in 17% of recorded answers (3 of 18). Cited site. Cited in: linked at least once in the answer.
- Cited in 11% of recorded answers (2 of 18). Cited site. Cited in: linked at least once in the answer.
- Cited in 11% of recorded answers (2 of 18). Cited site. Cited in: linked at least once in the answer.
- Cited in 11% of recorded answers (2 of 18). Cited site. Cited in: linked at least once in the answer.
- Cited in 11% of recorded answers (2 of 18). Cited site. Cited in: linked at least once in the answer.
- Cited in 6% of recorded answers (1 of 18). Cited site. Cited in: linked at least once in the answer.
- Cited in 6% of recorded answers (1 of 18). Cited site. Cited in: linked at least once in the answer.
- Cited in 6% of recorded answers (1 of 18). What it is: Online hearing aid store. Cited in: linked at least once in the answer.
- Share of answers that linked the site at least once
Cited in: the number of the 60 answers that linked the domain at least once. Types checked on each site’s own homepage on 2026-10-17.
The buyer scenarios asked
Written the way a shopper types, naming no brand. How each one is run, counted and checked: the method page.
Hover, focus or tap a scenario to read the question as asked.
Correctionsevery change to this page, dated
- 2026-10-21: the two assistants are labelled Assistant A and Assistant B instead of by name, and the one census outside consumer health is retired. No count changed.
- 2026-10-19: the page now opens with a track per brand showing where each answer named it; the dots by buyer scenario moved one section down. No count changed.
- 2026-10-19: the page now opens with every recorded answer as a dot, by buyer scenario, and leads with shares; the annotated answer was retired, since recorded answers can now be read from the dots. No count changed.
- 2026-10-18: bars replaced the shelves and the tables as the first view; every table stays beneath its chart, and each count now leads with its share of the answers. No count or range changed.
- 2026-10-18: every range on this page now comes from the one statistics code all our censuses share. Some 95% ranges moved by up to 2 points. No count changed.
- 2026-10-18: added Assistant B, 18 answers, counted on their own. No count from Assistant A changed.
- 2026-10-17: first publication.
We measure and source. We do not write, edit or suggest any statement about what a product does; that stays as your label states it. Brand names in our censuses are measurement results, not recommendations.
How we countOther censuses
Multivitamins
AI named a brand in 47% of answers. Named most: Nature Made, in 30%.
Moisturizers for dry skin
AI named a brand in 64% of answers. Named most: CeraVe, in 63%.
Sleep supplements
Melatonin came up in 67% of answers. The top brand, Thorne, in 30%.
Pain relief and headache
100% of answers named a brand. 1% named a store-brand product.
Dandruff
All answers are in and being read.
Want your own brand on this shelf?
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