Census · Published 2026-10-17 · updated 2026-10-21 · recorded, not live
Melatonin came up in 67% of answers. The top brand, Thorne, in 30%.
What a leading AI assistant names when a shopper asks about magnesium, melatonin, gummies or a sleep aid that is not habit forming. 6,000+ data points measured by the Supracited AI engine. The buyer scenarios are further down.
Supracited AI engine
Every name in the 60 recorded AI answers, sized by the share of answers that named it. Ingredients in teal, brands in black.
Ingredients
Brands
Stores
The four names the answers used most are ingredients: melatonin first, then magnesium glycinate, in 52% of answers. The brand named most, Thorne, comes fifth.
| Name | Kind | Share of answers | Most often alongside (answers) |
|---|---|---|---|
| melatonin | Ingredient | 67% | L-theanine (28) and ashwagandha (15) |
| magnesium glycinate | Ingredient | 52% | glycine (24) and magnesium citrate (17) |
| L-theanine | Ingredient | 47% | melatonin (28) and ashwagandha (15) |
| glycine | Ingredient | 43% | magnesium glycinate (24) and magnesium citrate (14) |
| magnesium citrate | Ingredient | 28% | magnesium glycinate (17) and glycine (14) |
| ashwagandha | Ingredient | 25% | L-theanine (15) and melatonin (15) |
| chamomile | Ingredient | 25% | L-theanine (15) and melatonin (15) |
| valerian | Ingredient | 13% | Not shown: fewer than ten answers |
| Thorne | Brand | 30% | Pure Encapsulations (13) and magnesium glycinate (13) |
| Nature Made | Brand | 22% | melatonin (10) and Thorne (8) |
| Pure Encapsulations | Brand | 22% | Thorne (13) and magnesium glycinate (13) |
| Natrol | Brand | 18% | melatonin (11) and L-theanine (9) |
| Olly | Brand | 17% | melatonin (10) and L-theanine (9) |
| Natures Craft | Brand | 15% | Not shown: fewer than ten answers |
| Life Extension | Brand | 13% | Not shown: fewer than ten answers |
| Lemme | Brand | 12% | Not shown: fewer than ten answers |
| NOW Foods | Brand | 12% | Not shown: fewer than ten answers |
| Nutricost | Brand | 12% | Not shown: fewer than ten answers |
| MaryRuth Organics | Brand | 8% | Not shown: fewer than ten answers |
| Nordic Naturals | Brand | 8% | Not shown: fewer than ten answers |
| Natural Vitality | Brand | 7% | Not shown: fewer than ten answers |
| Vitafusion | Brand | 7% | Not shown: fewer than ten answers |
| Goli | Brand | 5% | Not shown: fewer than ten answers |
| Doctor’s Best | Brand | 3% | Not shown: fewer than ten answers |
| AGZ | Brand | 2% | Not shown: fewer than ten answers |
| Carlson | Brand | 2% | Not shown: fewer than ten answers |
| Legion | Brand | 2% | Not shown: fewer than ten answers |
| Luma Nutrition | Brand | 2% | Not shown: fewer than ten answers |
| Momentous | Brand | 2% | Not shown: fewer than ten answers |
| REMfresh | Brand | 2% | Not shown: fewer than ten answers |
| CVS Health | Store brand | 2% | Not shown: fewer than ten answers |
| Trader Joe’s | Store brand | 2% | Not shown: fewer than ten answers |
43%
Stopped at the ingredient
An ingredient named, and no brand.
20%
Named Thorne first
The brand that came first most often.
52%
Pointed to a health professional
A doctor, a pharmacist or another health professional.
Who answered: Assistant A, a leading AI assistant with web search on, 60 answers, recorded 2026-10-17 · Assistant B, with web search, 18 answers, counted on their own. Assistants are identified to clients in their reports. Brand names here are measurement results, not recommendations.
Every answer, by buyer scenario
Supracited AI engine
- Magnesium for sleep30%20%30%0%0%
- Which melatonin50%100%0%20%10%
- Not habit forming0%0%0%0%0%
- Glycinate or citrate100%10%100%0%0%
- What doctors recommend0%0%0%0%0%
- Sleep gummies0%0%0%90%90%
Thorne
30%
Nature Made
22%
Pure Encapsulations
22%
Natrol
18%
Olly
17%
Thorne: named in 100% of answers on glycinate or citrate, against 0% on three buyer scenarios.
Nature Made: named in 100% of answers on which melatonin to buy, against 0% on three buyer scenarios.
Pure Encapsulations: named in 100% of answers on glycinate or citrate, against 0% on four buyer scenarios.
Natrol: named in 90% of answers on sleep gummies, against 0% on four buyer scenarios.
Olly: named in 90% of answers on sleep gummies, against 0% on four buyer scenarios.
Quoted from a recorded AI answer. Not medical advice and not our recommendation.
Each card shows the brands an answer named, in the order it named them. We quote only sentences we have checked as plain fact, such as what a brand is or where it is sold, and none of these answers has one.
| Buyer scenario | Thorne | Nature Made | Pure Encapsulations | Natrol | Olly |
|---|---|---|---|---|---|
| Magnesium for sleep | 30% | 20% | 30% | 0% | 0% |
| Which melatonin | 50% | 100% | 0% | 20% | 10% |
| Not habit forming | 0% | 0% | 0% | 0% | 0% |
| Glycinate or citrate | 100% | 10% | 100% | 0% | 0% |
| What doctors recommend | 0% | 0% | 0% | 0% | 0% |
| Sleep gummies | 0% | 0% | 0% | 90% | 90% |
The names the answers gave
Each bar is the share of recorded answers that named it. Hover or tap a name for its count, its range and what the count means. Pick an assistant to compare; counts are never added across assistants.
60 recorded answers, six buyer scenarios each asked 10 times, collected 2026-10-17.
- Named in 67% of recorded answers (40 of 60). Range if the census ran again: 33 to 100%. Effective n: 6 of 60 answers (ICC 1.00, design effect 10.0). In the first three names: 36 of 60. Counts mentions, including cautions; not recommendations.
- Named in 52% of recorded answers (31 of 60). Range if the census ran again: 17 to 87%. Effective n: 6 of 60 answers (ICC 0.94, design effect 9.5). In the first three names: 31 of 60. Counts mentions, including cautions; not recommendations.
- Named in 47% of recorded answers (28 of 60). Range if the census ran again: 12 to 83%. Effective n: 7 of 60 answers (ICC 0.90, design effect 9.1). In the first three names: 22 of 60. Counts mentions, including cautions; not recommendations.
- Named in 43% of recorded answers (26 of 60). Range if the census ran again: 12 to 77%. Effective n: 9 of 60 answers (ICC 0.62, design effect 6.6). In the first three names: 22 of 60. Counts mentions, including cautions; not recommendations.
- Named in 30% of recorded answers (18 of 60). Range if the census ran again: 3 to 62%. Effective n: 9 of 60 answers (ICC 0.64, design effect 6.8). In the first three names: 5 of 60. Counts mentions, including cautions; not recommendations.
- Named in 28% of recorded answers (17 of 60). Range if the census ran again: 0 to 62%. Effective n: 7 of 60 answers (ICC 0.80, design effect 8.2). In the first three names: 17 of 60. Counts mentions, including cautions; not recommendations.
- Named in 25% of recorded answers (15 of 60). Range if the census ran again: 0 to 55%. Effective n: 9 of 60 answers (ICC 0.62, design effect 6.6). In the first three names: 4 of 60. Counts mentions, including cautions; not recommendations.
- Named in 25% of recorded answers (15 of 60). Range if the census ran again: 0 to 58%. Effective n: 7 of 60 answers (ICC 0.79, design effect 8.1). In the first three names: 0 of 60. Counts mentions, including cautions; not recommendations.
- Named in 22% of recorded answers (13 of 60). Range if the census ran again: 0 to 55%. Effective n: 8 of 60 answers (ICC 0.76, design effect 7.9). In the first three names: 8 of 60. Counts mentions, including cautions; not recommendations.
- Named in 22% of recorded answers (13 of 60). Range if the census ran again: 0 to 55%. Effective n: 7 of 60 answers (ICC 0.80, design effect 8.2). In the first three names: 1 of 60. Counts mentions, including cautions; not recommendations.
Show 22 more names
- Named in 18% of recorded answers (11 of 60). Range if the census ran again: 0 to 48%. Effective n: 8 of 60 answers (ICC 0.73, design effect 7.6). In the first three names: 3 of 60. Counts mentions, including cautions; not recommendations.
- Named in 17% of recorded answers (10 of 60). Range if the census ran again: 0 to 47%. Effective n: 7 of 60 answers (ICC 0.79, design effect 8.1). In the first three names: 8 of 60. Counts mentions, including cautions; not recommendations.
- Named in 15% of recorded answers (9 of 60). Range if the census ran again: 0 to 47%. Effective n: 7 of 60 answers (ICC 0.89, design effect 9.0). In the first three names: 0 of 60. Counts mentions, including cautions; not recommendations.
- Named in 13% of recorded answers (8 of 60). Range if the census ran again: 0 to 38%. Effective n: 10 of 60 answers (ICC 0.57, design effect 6.1). In the first three names: 6 of 60. Counts mentions, including cautions; not recommendations.
- Named in 13% of recorded answers (8 of 60). Range if the census ran again: 0 to 30%. Effective n: 24 of 60 answers (ICC 0.17, design effect 2.5). In the first three names: 2 of 60. Counts mentions, including cautions; not recommendations.
- Named in 12% of recorded answers (7 of 60). Range if the census ran again: 0 to 30%. Effective n: 17 of 60 answers (ICC 0.27, design effect 3.4). In the first three names: 1 of 60. Counts mentions, including cautions; not recommendations.
- Named in 12% of recorded answers (7 of 60). Range if the census ran again: 0 to 33%. Effective n: 12 of 60 answers (ICC 0.46, design effect 5.1). In the first three names: 3 of 60. Counts mentions, including cautions; not recommendations.
- Named in 12% of recorded answers (7 of 60). Range if the census ran again: 0 to 28%. Effective n: 19 of 60 answers (ICC 0.23, design effect 3.1). In the first three names: 1 of 60. Counts mentions, including cautions; not recommendations.
- Named in 8% of recorded answers (5 of 60). Range if the census ran again: 0 to 27%. Effective n: 12 of 60 answers (ICC 0.44, design effect 5.0). In the first three names: 0 of 60. Counts mentions, including cautions; not recommendations.
- Named in 8% of recorded answers (5 of 60). Range if the census ran again: 0 to 27%. Effective n: 12 of 60 answers (ICC 0.44, design effect 5.0). In the first three names: 0 of 60. Counts mentions, including cautions; not recommendations.
- Named in 7% of recorded answers (4 of 60). Range if the census ran again: 0 to 20%. Effective n: 26 of 60 answers (ICC 0.14, design effect 2.3). In the first three names: 0 of 60. Counts mentions, including cautions; not recommendations.
- Named in 7% of recorded answers (4 of 60). Range if the census ran again: 0 to 22%. Effective n: 15 of 60 answers (ICC 0.33, design effect 4.0). In the first three names: 0 of 60. Counts mentions, including cautions; not recommendations.
- Named in 5% of recorded answers (3 of 60). Range if the census ran again: 0 to 17%. Effective n: 20 of 60 answers (ICC 0.22, design effect 3.0). In the first three names: 0 of 60. Counts mentions, including cautions; not recommendations.
- Named in 3% of recorded answers (2 of 60). Range if the census ran again: 0 to 13%. Effective n: 30 of 60 answers (ICC 0.11, design effect 2.0). In the first three names: 0 of 60. Counts mentions, including cautions; not recommendations.
- Named in 2% of recorded answers (1 of 60). Range if the census ran again: 0 to 7%. Effective n: 60 of 60 answers (ICC 0.00, design effect 1.0). In the first three names: 1 of 60. Counts mentions, including cautions; not recommendations.
- Named in 2% of recorded answers (1 of 60). Range if the census ran again: 0 to 7%. Effective n: 60 of 60 answers (ICC 0.00, design effect 1.0). In the first three names: 1 of 60. Counts mentions, including cautions; not recommendations.
- Named in 2% of recorded answers (1 of 60). Range if the census ran again: 0 to 7%. Effective n: 60 of 60 answers (ICC 0.00, design effect 1.0). In the first three names: 0 of 60. Counts mentions, including cautions; not recommendations.
- Named in 2% of recorded answers (1 of 60). Range if the census ran again: 0 to 7%. Effective n: 60 of 60 answers (ICC 0.00, design effect 1.0). In the first three names: 0 of 60. Counts mentions, including cautions; not recommendations.
- Named in 2% of recorded answers (1 of 60). Range if the census ran again: 0 to 7%. Effective n: 60 of 60 answers (ICC 0.00, design effect 1.0). In the first three names: 0 of 60. Counts mentions, including cautions; not recommendations.
- Named in 2% of recorded answers (1 of 60). Range if the census ran again: 0 to 7%. Effective n: 60 of 60 answers (ICC 0.00, design effect 1.0). In the first three names: 0 of 60. Counts mentions, including cautions; not recommendations.
- Named in 2% of recorded answers (1 of 60). Range if the census ran again: 0 to 7%. Effective n: 60 of 60 answers (ICC 0.00, design effect 1.0). In the first three names: 0 of 60. Counts mentions, including cautions; not recommendations.
- Named in 2% of recorded answers (1 of 60). Range if the census ran again: 0 to 7%. Effective n: 60 of 60 answers (ICC 0.00, design effect 1.0). In the first three names: 0 of 60. Counts mentions, including cautions; not recommendations.
- Share of answers that named it
- Range if the census ran again
18 recorded answers, six buyer scenarios each asked 3 times, collected 2026-10-17.
- Named in 67% of recorded answers (12 of 18). Range if the census ran again: 33 to 100%. Effective n: 6 of 18 answers (ICC 1.00, design effect 3.0). In the first three names: 12 of 18. Counts mentions, including cautions; not recommendations.
- Named in 33% of recorded answers (6 of 18). Range if the census ran again: 0 to 67%. Effective n: 6 of 18 answers (ICC 1.00, design effect 3.0). In the first three names: 6 of 18. Counts mentions, including cautions; not recommendations.
- Named in 22% of recorded answers (4 of 18). Range if the census ran again: 0 to 56%. Effective n: 7 of 18 answers (ICC 0.72, design effect 2.4). In the first three names: 4 of 18. Counts mentions, including cautions; not recommendations.
- Named in 17% of recorded answers (3 of 18). Range if the census ran again: 0 to 44%. Effective n: 12 of 18 answers (ICC 0.27, design effect 1.5). In the first three names: 3 of 18. Counts mentions, including cautions; not recommendations.
- Named in 6% of recorded answers (1 of 18). Range if the census ran again: 0 to 22%. Effective n: 18 of 18 answers (ICC 0.00, design effect 1.0). In the first three names: 1 of 18. Counts mentions, including cautions; not recommendations.
- Named in 6% of recorded answers (1 of 18). Range if the census ran again: 0 to 22%. Effective n: 18 of 18 answers (ICC 0.00, design effect 1.0). In the first three names: 1 of 18. Counts mentions, including cautions; not recommendations.
- Named in 6% of recorded answers (1 of 18). Range if the census ran again: 0 to 22%. Effective n: 18 of 18 answers (ICC 0.00, design effect 1.0). In the first three names: 1 of 18. Counts mentions, including cautions; not recommendations.
- Named in 6% of recorded answers (1 of 18). Range if the census ran again: 0 to 22%. Effective n: 18 of 18 answers (ICC 0.00, design effect 1.0). In the first three names: 1 of 18. Counts mentions, including cautions; not recommendations.
- Named in 6% of recorded answers (1 of 18). Range if the census ran again: 0 to 22%. Effective n: 18 of 18 answers (ICC 0.00, design effect 1.0). In the first three names: 1 of 18. Counts mentions, including cautions; not recommendations.
- Share of answers that named it
- Range if the census ran again
Each assistant was asked through the Supracited AI engine, with web search on, rather than inside its own app, which may answer differently.
See the numbers as a tableevery name each assistant gave, with both ranges, position and top three
Each row leads with a cluster-bootstrap range, which allows for the same question being asked again; the narrower Wilson range beside it assumes every answer is an independent draw. The method page explains why the bootstrap leads.
Exploratory: 6 buyer scenarios. An industry framework (IAB, August 2026) treats a program with fewer than 50 buyer scenarios as exploratory rather than directional; read these ranges as a guide, not a precise estimate. Known limits.
ICC, the intraclass correlation, is how alike the answers to one buyer scenario are: 0 is no more alike than chance, 1 is the same answer every time. The design effect is how much that widens a range, and effective n is the answers divided by it, roughly what they are worth as separate draws.
Assistant A: 60 answers with web search
60 answers: 6 buyer scenarios, each asked 10 times, collected 2026-10-17. Asked through the Supracited AI engine, with web search on, rather than inside the assistant’s own app, which may answer differently.
Narrow screen: scroll the table sideways for more columns.
| Name | Kind | Share of answers (bar: bootstrap range, tick: observed) | Wilson range (assumes independent answers) | ICC · design effect · effective n | Average position when named (1 = first) | In the first three names |
|---|---|---|---|---|---|---|
| Melatonin | Ingredient | 33 to 100% · 40 of 60 | 54 to 77% | 1.00 · 10.0 · 6 | 1.75 | 36 of 60 (60%) |
| Magnesium glycinate | Ingredient | 17 to 87% · 31 of 60 | 39 to 64% | 0.94 · 9.5 · 6 | 1.06 | 31 of 60 (52%) |
| L-theanine | Ingredient | 12 to 83% · 28 of 60 | 35 to 59% | 0.90 · 9.1 · 7 | 3.00 | 22 of 60 (37%) |
| Glycine | Ingredient | 12 to 77% · 26 of 60 | 32 to 56% | 0.62 · 6.6 · 9 | 2.54 | 22 of 60 (37%) |
| Thorne | Brand | 3 to 62% · 18 of 60 | 20 to 43% | 0.64 · 6.8 · 9 | 3.72 | 5 of 60 (8%) |
| Magnesium citrate | Ingredient | 0 to 62% · 17 of 60 | 19 to 41% | 0.80 · 8.2 · 7 | 2.59 | 17 of 60 (28%) |
| Chamomile | Ingredient | 0 to 55% · 15 of 60 | 16 to 37% | 0.62 · 6.6 · 9 | 4.80 | 4 of 60 (7%) |
| Ashwagandha | Ingredient | 0 to 58% · 15 of 60 | 16 to 37% | 0.79 · 8.1 · 7 | 7.20 | 0 of 60 (0%) |
| Nature Made | Brand | 0 to 55% · 13 of 60 | 13 to 34% | 0.76 · 7.9 · 8 | 3.23 | 8 of 60 (13%) |
| Pure Encapsulations | Brand | 0 to 55% · 13 of 60 | 13 to 34% | 0.80 · 8.2 · 7 | 4.77 | 1 of 60 (2%) |
| Natrol | Brand | 0 to 48% · 11 of 60 | 11 to 30% | 0.73 · 7.6 · 8 | 4.45 | 3 of 60 (5%) |
| Olly | Brand | 0 to 47% · 10 of 60 | 9 to 28% | 0.79 · 8.1 · 7 | 2.80 | 8 of 60 (13%) |
| Natures Craft | Brand | 0 to 47% · 9 of 60 | 8 to 26% | 0.89 · 9.0 · 7 | 8.11 | 0 of 60 (0%) |
| Life Extension | Brand | 0 to 38% · 8 of 60 | 7 to 24% | 0.57 · 6.1 · 10 | 3.25 | 6 of 60 (10%) |
| Valerian | Ingredient | 0 to 30% · 8 of 60 | 7 to 24% | 0.17 · 2.5 · 24 | 5.12 | 2 of 60 (3%) |
| Nutricost | Brand | 0 to 30% · 7 of 60 | 6 to 22% | 0.27 · 3.4 · 17 | 4.14 | 1 of 60 (2%) |
| Lemme | Brand | 0 to 33% · 7 of 60 | 6 to 22% | 0.46 · 5.1 · 12 | 4.57 | 3 of 60 (5%) |
| NOW Foods | Brand | 0 to 28% · 7 of 60 | 6 to 22% | 0.23 · 3.1 · 19 | 5.57 | 1 of 60 (2%) |
| Nordic Naturals | Brand | 0 to 27% · 5 of 60 | 4 to 18% | 0.44 · 5.0 · 12 | 6.20 | 0 of 60 (0%) |
| MaryRuth Organics | Brand | 0 to 27% · 5 of 60 | 4 to 18% | 0.44 · 5.0 · 12 | 7.40 | 0 of 60 (0%) |
| Vitafusion | Brand | 0 to 20% · 4 of 60 | 3 to 16% | 0.14 · 2.3 · 26 | 5.25 | 0 of 60 (0%) |
| Natural Vitality | Brand | 0 to 22% · 4 of 60 | 3 to 16% | 0.33 · 4.0 · 15 | 9.50 | 0 of 60 (0%) |
| Goli | Brand | 0 to 17% · 3 of 60 | 2 to 14% | 0.22 · 3.0 · 20 | 7.00 | 0 of 60 (0%) |
| Doctor's Best | Brand | 0 to 13% · 2 of 60 | 1 to 11% | 0.11 · 2.0 · 30 | 6.00 | 0 of 60 (0%) |
| Luma Nutrition | Brand | 0 to 7% · 1 of 60 | 0 to 9% | 0.00 · 1.0 · 60 | 2.00 | 1 of 60 (2%) |
| Legion | Brand | 0 to 7% · 1 of 60 | 0 to 9% | 0.00 · 1.0 · 60 | 3.00 | 1 of 60 (2%) |
| REMfresh | Brand | 0 to 7% · 1 of 60 | 0 to 9% | 0.00 · 1.0 · 60 | 4.00 | 0 of 60 (0%) |
| AGZ | Brand | 0 to 7% · 1 of 60 | 0 to 9% | 0.00 · 1.0 · 60 | 4.00 | 0 of 60 (0%) |
| Momentous | Brand | 0 to 7% · 1 of 60 | 0 to 9% | 0.00 · 1.0 · 60 | 5.00 | 0 of 60 (0%) |
| Carlson | Brand | 0 to 7% · 1 of 60 | 0 to 9% | 0.00 · 1.0 · 60 | 7.00 | 0 of 60 (0%) |
| CVS Health | Store brand | 0 to 7% · 1 of 60 | 0 to 9% | 0.00 · 1.0 · 60 | 8.00 | 0 of 60 (0%) |
| Trader Joe's | Store brand | 0 to 7% · 1 of 60 | 0 to 9% | 0.00 · 1.0 · 60 | 9.00 | 0 of 60 (0%) |
| Kirkland Signature | Store brand | 0% · 0 of 60 | 0 to 6% | Not named | Not named | 0 of 60 (0%) |
| Equate | Store brand | 0% · 0 of 60 | 0 to 6% | Not named | Not named | 0 of 60 (0%) |
| up & up | Store brand | 0% · 0 of 60 | 0 to 6% | Not named | Not named | 0 of 60 (0%) |
| Walgreens | Store brand | 0% · 0 of 60 | 0 to 6% | Not named | Not named | 0 of 60 (0%) |
| Spring Valley | Store brand | 0% · 0 of 60 | 0 to 6% | Not named | Not named | 0 of 60 (0%) |
Store brands are counted by name here. Reading each mention for whether it names a product to buy, as the pain relief census did for its main table, is still to come.
Assistant B: 18 answers with web search, counted on their own
18 answers: 6 buyer scenarios, each asked 3 times, collected 2026-10-17. Asked through the Supracited AI engine, with web search on, rather than inside the assistant’s own app, which may answer differently.
Narrow screen: scroll the table sideways for more columns.
| Name | Kind | Share of answers (bar: bootstrap range, tick: observed) | Wilson range (assumes independent answers) | ICC · design effect · effective n | Average position when named (1 = first) | In the first three names |
|---|---|---|---|---|---|---|
| Melatonin | Ingredient | 33 to 100% · 12 of 18 | 44 to 84% | 1.00 · 3.0 · 6 | 1.00 | 12 of 18 (67%) |
| Magnesium glycinate | Ingredient | 0 to 67% · 6 of 18 | 16 to 56% | 1.00 · 3.0 · 6 | 1.33 | 6 of 18 (33%) |
| Valerian | Ingredient | 0 to 56% · 4 of 18 | 9 to 45% | 0.72 · 2.4 · 7 | 2.00 | 4 of 18 (22%) |
| Nature Made | Brand | 0 to 44% · 3 of 18 | 6 to 39% | 0.27 · 1.5 · 12 | 1.67 | 3 of 18 (17%) |
| Thorne | Brand | 0 to 22% · 1 of 18 | 1 to 26% | 0.00 · 1.0 · 18 | 1.00 | 1 of 18 (6%) |
| Olly | Brand | 0 to 22% · 1 of 18 | 1 to 26% | 0.00 · 1.0 · 18 | 2.00 | 1 of 18 (6%) |
| up & up | Store brand | 0 to 22% · 1 of 18 | 1 to 26% | 0.00 · 1.0 · 18 | 3.00 | 1 of 18 (6%) |
| L-theanine | Ingredient | 0 to 22% · 1 of 18 | 1 to 26% | 0.00 · 1.0 · 18 | 3.00 | 1 of 18 (6%) |
| Chamomile | Ingredient | 0 to 22% · 1 of 18 | 1 to 26% | 0.00 · 1.0 · 18 | 3.00 | 1 of 18 (6%) |
| Kirkland Signature | Store brand | 0% · 0 of 18 | 0 to 18% | Not named | Not named | 0 of 18 (0%) |
| Equate | Store brand | 0% · 0 of 18 | 0 to 18% | Not named | Not named | 0 of 18 (0%) |
| CVS Health | Store brand | 0% · 0 of 18 | 0 to 18% | Not named | Not named | 0 of 18 (0%) |
| Walgreens | Store brand | 0% · 0 of 18 | 0 to 18% | Not named | Not named | 0 of 18 (0%) |
| Spring Valley | Store brand | 0% · 0 of 18 | 0 to 18% | Not named | Not named | 0 of 18 (0%) |
| Trader Joe's | Store brand | 0% · 0 of 18 | 0 to 18% | Not named | Not named | 0 of 18 (0%) |
Store brands are counted by name here. Reading each mention for whether it names a product to buy, as the pain relief census did for its main table, is still to come.
The sites the answers were built from
The twelve domains cited most, ranked by how many answers linked them. Five are magazines or portals, and one is a supplement maker’s own site. Hover or tap a site for what it is.
Assistant A, with web search: the twelve sites cited most, out of 60 recorded answers.
- Cited in 22% of recorded answers (13 of 60). What it is: Mattress review site. Cited in: linked at least once in the answer.
- Cited in 20% of recorded answers (12 of 60). What it is: Sleep health publisher, part of the Sleep Doctor brand. Cited in: linked at least once in the answer.
- Cited in 18% of recorded answers (11 of 60). What it is: Supplement cost-per-dose comparison site. Cited in: linked at least once in the answer.
- Cited in 17% of recorded answers (10 of 60). What it is: Web portal. Cited in: linked at least once in the answer.
- Cited in 17% of recorded answers (10 of 60). What it is: Lifestyle publication. Cited in: linked at least once in the answer.
- Cited in 17% of recorded answers (10 of 60). What it is: Business magazine. Cited in: linked at least once in the answer.
- Cited in 15% of recorded answers (9 of 60). What it is: Lifestyle magazine. Cited in: linked at least once in the answer.
- Cited in 15% of recorded answers (9 of 60). What it is: Health information site. Cited in: linked at least once in the answer.
- Cited in 15% of recorded answers (9 of 60). What it is: Software company for online stores, off topic here. Cited in: linked at least once in the answer.
- Cited in 13% of recorded answers (8 of 60). What it is: Fashion magazine. Cited in: linked at least once in the answer.
- Cited in 10% of recorded answers (6 of 60). What it is: Independent supplement testing service. Cited in: linked at least once in the answer.
- Cited in 10% of recorded answers (6 of 60). What it is: Supplement maker. Cited in: linked at least once in the answer.
- Share of answers that linked the site at least once
Assistant B, with web search: the eleven sites cited most, out of 18 recorded answers.
- Cited in 72% of recorded answers (13 of 18). Cited site. Cited in: linked at least once in the answer.
- Cited in 22% of recorded answers (4 of 18). Cited site. Cited in: linked at least once in the answer.
- Cited in 22% of recorded answers (4 of 18). Cited site. Cited in: linked at least once in the answer.
- Cited in 11% of recorded answers (2 of 18). Cited site. Cited in: linked at least once in the answer.
- Cited in 11% of recorded answers (2 of 18). Cited site. Cited in: linked at least once in the answer.
- Cited in 6% of recorded answers (1 of 18). Cited site. Cited in: linked at least once in the answer.
- Cited in 6% of recorded answers (1 of 18). What it is: Independent supplement testing service. Cited in: linked at least once in the answer.
- Cited in 6% of recorded answers (1 of 18). Cited site. Cited in: linked at least once in the answer.
- Cited in 6% of recorded answers (1 of 18). Cited site. Cited in: linked at least once in the answer.
- Cited in 6% of recorded answers (1 of 18). Cited site. Cited in: linked at least once in the answer.
- Cited in 6% of recorded answers (1 of 18). Cited site. Cited in: linked at least once in the answer.
- Share of answers that linked the site at least once
Cited in: the number of the 60 answers that linked the domain at least once. Types checked on each site’s own homepage on 2026-10-17.
The buyer scenarios asked
Written the way a shopper types, naming no brand. How each one is run, counted and checked: the method page.
Hover, focus or tap a scenario to read the question as asked.
Correctionsevery change to this page, dated
- 2026-10-21: the two assistants are labelled Assistant A and Assistant B instead of by name, and the one census outside consumer health is retired. No count changed.
- 2026-10-19: the page now opens with every name the answers used, at the weight of its share; the dots by buyer scenario moved one section down. No count changed.
- 2026-10-19: the page now opens with every recorded answer as a dot, by buyer scenario, and leads with shares; the annotated answer was retired, since recorded answers can now be read from the dots. No count changed.
- 2026-10-19: the share of answers that pointed to a health professional counted two answers that only named the brand Doctor’s Best; it now reads 31 of 60 (was 33 of 60). No brand count changed.
- 2026-10-18: bars replaced the shelves and the tables as the first view; every table stays beneath its chart, and each count now leads with its share of the answers. No count or range changed.
- 2026-10-18: every range on this page now comes from the one statistics code all our censuses share. Some 95% ranges moved by up to 2 points. No count changed.
- 2026-10-18: added Assistant B, 18 answers, counted on their own. No count from Assistant A changed.
- 2026-10-17: two tracked store labels are withheld from the public tables for presentation; one was named in 0 of 60 answers, and the answer-level shares on this page include both.
- 2026-10-17: first publication.
We measure and source. We do not write, edit or suggest any statement about what a product does; that stays as your label states it. Brand names in our censuses are measurement results, not recommendations.
How we countOther censuses
Multivitamins
AI named a brand in 47% of answers. Named most: Nature Made, in 30%.
Moisturizers for dry skin
AI named a brand in 64% of answers. Named most: CeraVe, in 63%.
OTC hearing aids
92% of answers named a hearing aid brand. Jabra Enhance led, in 75%.
Pain relief and headache
100% of answers named a brand. 1% named a store-brand product.
Dandruff
All answers are in and being read.
Want your own brand on this shelf?
Start with three buyer scenarios. We send back which brands AI named, which sites it cited and one source worth a closer look.