In review
Dandruff: in review
What a leading AI assistant names when a shopper asks about dandruff shampoo. Each question below is asked again and again, and every share and source is published together. All answers are in and being read. Nothing is published until the review is done, and nothing is estimated in the meantime. 6,000+ data points measured by the Supracited AI engine.
Supracited AI engine
Six buyer scenarios, each asked again and again. The answers are in review, so nothing is plotted yet.
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The buyer scenarios asked
Written the way a shopper types, naming no brand. How each one is run, counted and checked: the method page.
Hover, focus or tap a scenario to read the question as asked.
We measure and source. We do not write, edit or suggest any statement about what a product does; that stays as your label states it. Brand names in our censuses are measurement results, not recommendations.
How we countOther censuses
Multivitamins
AI named a brand in 47% of answers. Named most: Nature Made, in 30%.
Moisturizers for dry skin
AI named a brand in 64% of answers. Named most: CeraVe, in 63%.
Sleep supplements
Melatonin came up in 67% of answers. The top brand, Thorne, in 30%.
OTC hearing aids
92% of answers named a hearing aid brand. Jabra Enhance led, in 75%.
Pain relief and headache
100% of answers named a brand. 1% named a store-brand product.
Want your own brand on this shelf?
Start with three buyer scenarios. We send back which brands AI named, which sites it cited and one source worth a closer look.